Understanding YouTube CPM and RPM: What Creators Actually Earn
Break down the math behind YouTube ad revenue. CPM, RPM, watch-time, and the 55% share explained with real-world examples.
CPM vs RPM
CPM is what advertisers pay per 1,000 impressions. RPM is what you receive per 1,000 views after YouTube's 45% share. Always compare creators using RPM.
Typical ranges
US finance channels see $15–40 RPM. Gaming and entertainment sit around $2–5. Kids content pays less due to COPPA rules.
Use our estimator
Our free revenue estimator uses market CPMs and lets you toggle scenarios. It's not a guarantee, but it's the closest thing to a real number without YouTube Studio access.
Written by Creator Intelligence Tube Team